That's two different sized books for the Blue Chip stamps, but each holds the same value. The smaller one is for the larger TEN stamps.
You either went to a redemption center, or sent away to cash in the stamps, where were given away as promotions by grocery stores, gas stations, and other retail and service establishments. There were rumors, at the height of interest in trading stamps, that you could get them at some funeral parlors and whore houses. But whether you went in or sent away, you ordered your merchandise out of a catalog like the one above. Or the one below.
I only glanced through the catalogs, before I threw them away, but they were mostly filled with housewares. Tables, chairs, towels, sheets, and such. A few toys and pieces of sports equipment. A few personal articles.